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Bold Entrepreneurs Now Create New Market Categories

Startup Professionals Musings

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Watch.

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The Win-Win Of Healthy Snacks and Brand Discovery: Sean Kelly of SnackNation

socalTECH

We are also launching beverages and coffee, two new categories, next month. With brands today, as you probably know, every consumer category is being massively disrupted by the long tail. I think for us, it's been a massive focus on retention, ensuring your customers are happy, especialy as you scale and grow.

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SaaS Is Dead, Long Live Software

InfoChachkie

However, the adjective “electric” was eventually dropped when all the devices in a product category utilized the technology. You’re not a SaaS entrepreneur, you’re a software entrepreneur. If the software does not reside on our customers’ servers, we won’t sell it.”. You’re not a SaaS investor, you’re a software investor.

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The Perfect Pithy And Productive Investor Pitch

InfoChachkie

Entrepreneurs seeking funding should emulate Addie''s efficient and focused pursuit of perfection. When securing funding, entrepreneurs must balance the desire for perfection with the urgent need to ensure the process is efficient. Better than Amazon''s customer experience for any brand" and "LinkedIn on Steroids.". One-liners.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

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20 Best Free and Paid Tools for Startups in 2023

Tech.Co

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Here are a couple of our favorites.

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