Startup Professionals Musings
MAY 12, 2021
If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.
Startup Professionals Musings
JANUARY 6, 2021
Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.
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Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
Startup Professionals Musings
JANUARY 8, 2020
As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. Sure, this may limit the type and scope of your startup, but it’s the only way to get the control and freedom you want. Avoid family members and close personal friends.
Both Sides of the Table
SEPTEMBER 28, 2014
I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Gross Burn vs. Net Burn.
Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. “ We need to learn from doing, by trial-and-error. Be careful about this advice.
Startup Professionals Musings
FEBRUARY 21, 2020
Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Consistently review and respond to relevant online feedback.
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