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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Marketing 174
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs. question in sales. question in sales. They now know they have a problem!

Sales 393
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces.

Metrics 57
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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. External investors will demand a financial forecast, but it’s equally valuable to you, even if bootstrapping.

Startup 116
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Nothing negative about Positive Food’s meal expansion plan after $7M investment

TechCrunch LA

Much of the demand, as of late, for freshly prepared foods is from consumers shifting to healthier lifestyles, which has even prompted grocery stores to provide more ready-to-eat meals to cater to consumers popping in quickly to pick up food. Amazon expands palm-scanning payment tech to 65 more Whole Foods locations.

Invest 175
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Why Smart Entrepreneurs Build Plans For Their Startup

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.