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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. I broke down the types of CC companies into 5 main buckets today to give a framework to think about your startup if you’re entering this space: 1.

Marketing 361
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226
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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. It is not a beach novel to be sure. It is often LESS performant.

Startup 376
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393
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10 Creativity Mistakes Jeopardize Long-Term Survival

Startup Professionals Musings

Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Markets and needs change so quickly these days that the view we had last week can be out of date today. Make sure people take time to look for new opportunities.

Ideas 111
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 155