SoCal CTO

MARCH 11, 2013

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." It is almost never the case that you are building an MVP to "show" to an investor the product itself.

Metrics 264

Metrics Venture Capital News Product 264

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

APRIL 28, 2021

I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. The focus of key leaders has to change from driving innovative initiatives to replicating repeatable processes and tuning the overall product cycle.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

AUGUST 10, 2022

For example, I’m an introverted product guy who doesn’t care so much about building the personnel relationships needed to keep a motivated team. A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Managing business growth is more than metrics.

Startup 97

Startup Sales Metrics Guide 97

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices. That’s stupid.

Startup 336

Startup Pricing Technical Review Marketing 336

InfoChachkie

NOVEMBER 5, 2012

And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. The first thing I did was raise our prices.". We repackaged them and branded them as different products.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million. ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Make the product or service come alive. Writing down key parameters will force you solidify the specifics, and mentally commit to them.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

FEBRUARY 4, 2015

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Managing business growth is more than metrics.

Startup 108

Startup Sales Metrics Entrepreneur 108

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

MAY 10, 2019

Of course, nothing is totally free, and I have heard the horror stories of relatively small companies finding thirty or more employees spending most of their time scanning and using social media for promotions, or engaging high-priced consultants who never seem to be able to show any real return for all of their efforts.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 8, 2018

They have to be energized and able to adapt as the market and competitors demand. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. Too many businesses have their “cash cows,” which they refuse to touch with pricing or new features until it is too late to recover.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

SEPTEMBER 13, 2017

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Managing business growth is more than metrics.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 3, 2013

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Managing business growth is more than metrics.

Sales 96

Sales Metrics Startup Entrepreneur 96

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 92

Customer Custom Startup Services 92

Both Sides of the Table

JULY 19, 2015

They suffered in trying to live up to public perceptions and the demands to continue their successes. Every $10 million financing only puts more pressure on the founders to figure out how to hit the metrics to get to the next milestone and every company that raises $25 million puts a ton of pressure on their 10 competitors who haven’t.

Press 150

Press Venture Capital Startup Entrepreneur 150

Startup Professionals Musings

JANUARY 6, 2021

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. So what’s exciting about this new product? This product is literally too good to pass up.

Customer 40

Customer Custom Snapchat Design 40