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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. Tell no one!

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10 Epic Ways to Save Money

Eric Greenspan

Here’s some clever methods to do so: When signing up for a trial or a demo, NEVER buy right away. Wait for the email that says “Join today and save with this coupon” or “We miss you. You’ll almost be guaranteed a “come back and try us for half off” email. Ask for a discount.

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10 Epic Ways to Save Money

Eric Greenspan

Here’s some clever methods to do so: When signing up for a trial or a demo, NEVER buy right away. Wait for the email that says “Join today and save with this coupon” or “We miss you. You’ll almost be guaranteed a “come back and try us for half off” email. Ask for a discount.

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Silicon Beach Fest Approaches! #SBF

Tech Zulu Event

Attendees include startup CEOs, accelerators, VCs, investors, Hollywood movie and music studio execs, agencies, fashion, content creators, social media gurus, developers, designers, and more from LA, Silicon Valley, OC, San Diego, New York, and international. Register for a 5-6? The post Silicon Beach Fest Approaches!

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How to Talk to a Journalist When You Only Have 30 Seconds

Tech Zulu Event

In this article the focus will be on how to successfully attract media attention. So why exchange a multitude of scheduling emails and be late for the interview, or even worse, flake. Speaking of emailing, use the subject line to your advantage. 6 Always do a demo. Nothing is more powerful the a trusted referral.

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. As you know, Justin’s is 8-15 year-old girls and he built his music & persona around this demo. The media eats it up as they always need something to write about.

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We Have Only Scratched the Surface of the True Value of Twitter. Here’s What You’re Missing

Both Sides of the Table

Historically you are your email address. Think about your local news anchor saying, “if you want to get in touch email me at xxxx.” Nearly every day now I see public figures telling people their Twitter identity in stead of Facebook, email or other forms of identity. Who are you on the web? ” Sure.

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