To Sell Anything You Need to Know What Makes You Unique
Both Sides of the Table
JUNE 20, 2013
The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. You want to be able to demonstrate your product and the best way I call, “A day in the life of …” where you show the demo as though you’re a user with a problem that needs to be solved.
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