Remove event
article thumbnail

To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. You want to be able to demonstrate your product and the best way I call, “A day in the life of …” where you show the demo as though you’re a user with a problem that needs to be solved.

Sales 336
article thumbnail

How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I attended events. As an early-stage investor that is not always aligned with my goal, which I would express as, “pay the right price for the stage & risk in a way that is fair to the founders yet preserves our ability to grow into our valuation at the next financing event.” It’s a Demo Day thing.

Startup 361
article thumbnail

Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

Trade show veterans know that the louder you scream at an industry event, the less your voice is heard. Hosted by SAAS giant Salesforce, it is more akin to a circus than a professional event. Why am I writing an article about a trade show that occurred nearly four months ago? Sexy Slogan + Interactive Demo. OK – so what.

article thumbnail

The Importance of Proprietary Deal Flow in Early-Stage VC

Both Sides of the Table

I attended events. As an early-stage investor that is not always aligned with my goal, which I would express as, “pay the right price for the stage & risk in a way that is fair to the founders yet preserves our ability to grow into our valuation at the next financing event.” It’s a Demo Day thing.

article thumbnail

Give Your Teams Swiss Army Knives

Both Sides of the Table

Once percentage was agreed we’d negotiate “service credits.&# The standard contract had no remedies in the event we didn’t meet our SLA. Demos – One of the things that most people are bad at and that are hard to standardize is the demo. A good demo tells a story.

Sales 296
article thumbnail

DMW: LA Game Conference, Workshops and Free Tix For Our Readers!

Tech Zulu Event

With a grand total of over $2400 worth of tickets we are sending 4 lucky (1 to each workshop and 2 to LA Game Conference) TechZulu readers to these amazing events. Also, make sure to write which event you would like to attend (i.e. Event info: Transmedia Workshop: Click here for info. FREE tickets of course!