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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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LinQuest Completes TMC Design Acquisition

socalTECH

Los Angeles-based LinQuest, a provider of space systems and related technology for the defense and intelligence market, said it has completed its acquisition of TMC Design Corporation, a provider of engineering, development, and integration company with expertise in electromagnetics, digital signal processing, and radio frequency communications.

Design 113
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Semtech Gets Design Win

socalTECH

Camarillo-based analog and mixed signal semiconductor developer Semtech announced a design win this morning, saying that smart home technology developer Savant is using the company's chips in a design. Those products provider 4K video over IP to residential and commercial markets.

Design 133
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SiLC Technologies Sees $17M

socalTECH

Monrovia, California-based SiLC Technologies, a developer of machine vision tools, says it has raised $17M in a Series A funding round. The funding was led by Alter Venture Partners and Dell Technologies Capital and also included Fluxunit -- OSRAM Ventures, Sony Innovation Fund by IGV, Epson, UMC Capital, Yamato Holdings and Global Brain.

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Semtech Gets Design Win With Aerospace Manufacturer

socalTECH

Camarillo-based semiconductor developer Semtech has chalked up another design win for its LoRa wireless radio frequency technology, saying that its technology has been selected by an aerospace manufacturer, Ineo-Sense , for it smart asset tracking tools. Shipment volumes and other details on the win were not announced.

Design 133
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141
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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function.

Marketing 157