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Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience. See [link] (more)

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Technology Roles in Startups

SoCal CTO

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. they’ll flock to your channel with marketing budgets and tech prowess. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Success begets success.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm The other major pilot customer was. I have been using the basic awe.sm

Marketing 307
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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Search, combined with ratings and reviews become key in separating the useful from the rambling.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. They walked through 4 minutes of PowerPoint garble (of a 5 minute pitch) before unveiling a beautifully designed UI. Tags: Tech Market Analysis VC Industry. The second event was in Boulder.

Angel 254