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Berkonomics
JUNE 1, 2023
Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. We can’t help but be amazed by the rapid developments in artificial intelligence and artificial general intelligence (AGI). Duell, U.S.
Startup Professionals Musings
JUNE 26, 2020
For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Quantify the market opportunity in business terms. You need both to survive. and trademarks.
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Startup Professionals Musings
OCTOBER 7, 2020
If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. All customer interfaces must be designed by Marketing. Even the most innovative solutions today won’t succeed without marketing.
Both Sides of the Table
MARCH 11, 2011
The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?
Startup Professionals Musings
JUNE 2, 2021
As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Algorithms and data are required to compete.
Startup Professionals Musings
NOVEMBER 4, 2019
I love good causes and social entrepreneurs, but a recent pitch to me about eliminating world hunger with a new product (harvesting algae at low cost) seemed to forget that really hungry people don’t have any money. Any startup with no patents, trade secrets, or other secret sauce is very high risk today.
Startup Professionals Musings
FEBRUARY 13, 2016
Entrepreneurs who are looking to attract investors need to develop and pitch a plan -- preferably written -- that answers every potential investor question about your startup before it is asked. This is also the place to first mention patents and any other differentiators that put you ahead of competition.
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