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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105
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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? I like how Mark Suster handles the question in 10 Marketing Lessons for Early-Stage Tech Startups. Lots of thoughts here.

Startup 211
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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? I like how Mark Suster handles the question in 10 Marketing Lessons for Early-Stage Tech Startups. Lots of thoughts here.

Startup 198
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Could you be the next Ford, Jobs or Musk?

Berkonomics

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. They had no mantra, and a limited vision to connect mainframe computers to share academic information. Commissioner of Patents in 1899.

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9 Strategies For Implementing An Innovative Business

Startup Professionals Musings

Developing the ideal product the first time around is unlikely, high risk, and very expensive in today’s chaotic market. Elon Musk with SpaceX is an example of a new business bringing in technologies from artificial intelligence and solar power to develop smart and reusable rockets to do satellite delivery and space travel.

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You Need A Strategic Process For Long-Term Survival

Startup Professionals Musings

In fact, in this new world of pervasive interactivity, it’s time to rethink even how to develop a strategy. Market change happens too frequently these days, and organizations need to quickly change course just to survive. These help to increase the intrinsic level of understanding, stimulate creativity, and develop ideas.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.