Remove Develop Remove Metrics Remove Pricing Remove Sales
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.

Sales 289
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Optimize the total customer experience.

Sales 147
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The Changing Venture Landscape

Both Sides of the Table

On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. At the time I wasn’t 100% sure but he made compelling arguments about how other markets have developed as they matured so I took note. Secrets of Sand Hill Road.

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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151
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8 Signs Of A New Business Initiative And Not A Hobby

Startup Professionals Musings

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery. Hobbies are developed ad-hoc, driven by personal needs.

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5 Steps To An Innovative And Winning New Venture Plan

Startup Professionals Musings

Have you set the right price for your entree, and correctly included all costs? Have you projected sales and marketing costs, cash flow, and capital requirements? Develop metrics with which to measure yourself and use these to incrementally expand and improve your offering as fast as the market and capital will allow.

Startup 112