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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. And given your stage of development you sure better at least know what your goal is. That’s not acceptable. Is it 4/1,000? per customer!

Metrics 346
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Image Metrics Names VP

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Image Metrics is a developer of markerless facial animation software and related services for the film and videogame industry.

Metrics 140
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Increase Your Sales Velocity By Saying No To Pilots

InfoChachkie

For this reason, startups who perform Pilots have failed the Business Development Idiot Test. Indecisive prospects diffuse a startup''s focus and slow down its sales velocity. The first step to increasing your company''s sales velocity is to eliminate the word “Pilot” from your salespeople''s lexicon. More Than Syntax.

Sales 215
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.

Sales 289
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Granularity and Consistency of Startup Metrics

SoCal CTO

Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything.

Metrics 159