Remove Develop Remove Sales Remove SEM Remove Web
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM.

SEM 150
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. I love that saying.

Startup 323
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102
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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We grew our SEM and improved our ROI. The other important and exciting development is we''re introducing our brand to a new, younger group of visitors. We''re aggressively hiring, which is great news for the local industry, in marketing, sales, and engineering. Our is unique inventory, packaged with the best web pricing.

Pricing 256