InfoChachkie
OCTOBER 13, 2009
For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.
Both Sides of the Table
JANUARY 19, 2015
But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.
Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. So you generate a ton of traffic to your website. I love that saying.
Both Sides of the Table
APRIL 4, 2011
And given your stage of development you sure better at least know what your goal is. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. 10% of our revenue is coming from direct sales of our banner inventory.
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=
Startup Professionals Musings
JUNE 18, 2012
Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Skip the IT consultants and build an entry website yourself to save $50K.
Expert insights. Personalized for you.
222 
Let's personalize your content