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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Optimize your web history and presence.

Marketing 105
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Optimize your web history and presence.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154
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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

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Granularity and Consistency of Startup Metrics

SoCal CTO

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything.

Metrics 159
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5 Keys To Minimizing The Burn Rate For Your Startup

Startup Professionals Musings

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

Startup 89