Development SEM SEO Startup 
Both Sides of the Table
APRIL 4, 2011
It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many adds came through organic SEO?
Both Sides of the Table
JULY 16, 2013
And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Understanding what lights up actions from your social campaigns and earned media is the key to improving future performance. Startup Advice' End of story. Which followers drove your RTs that drove your clicks.
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Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).
Both Sides of the Table
MARCH 25, 2016
Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.
Both Sides of the Table
JANUARY 19, 2015
If all you ever do is create YouTube content then I agree – that’s not a viable startup business. But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” But you don’t need to spend money on SEM.
Both Sides of the Table
JULY 14, 2010
Yesterday I wrote a post about top-down versus bottom-up thinking. Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.
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