Berkonomics

AUGUST 7, 2014

How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Attend trade show education sessions. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Let’s focus not upon the process of marketing and positioning, but on you.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

MARCH 9, 2022

That’s a huge leap from an entrepreneurial idea, to a product, to making money. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike. Most entrepreneurs find that they are their own toughest critics.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

MARCH 15, 2020

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Startup 125

Startup Training Entrepreneur Organization 125

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

AUGUST 12, 2016

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? It was as much in reaction to my getting blank stares from entrepreneurs when I asked that question as it was for me to better understand the problem itself. Well-tuned metrics are an absolute must. Here is my list. First: Planning.

Social Network 179

Social Network Metrics Ideas Sites 179

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

OCTOBER 14, 2019

Los Angeles-based BiasSync (www.biassync.com) was founded by three, very experienced serial entrepreneurs-- Michele Ruiz (broadcast journalism), Robin Richards (CareerArc, Internships.com, NTI Group, MP3), and Dan Gould (former VP of Technology for Tinder). It's education, measurement, analysis, and ongoing mitigation strategy.

Content 150

Content Training Education Outsource Development 150

Both Sides of the Table

NOVEMBER 27, 2011

functional workgroups vs. product workgroups). 3:35 The real entrepreneurs come out during a down economy. 8:17 How did you decide to go with either shrinkwrap or web only product? 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! 48:30 Vanity metrics. 52:00 Actionable metrics.

Social Media 301

Social Media Startup Metrics Media 301

Both Sides of the Table

MAY 27, 2016

I spend hours thinking about the products, competitors, market opportunities, recruiting and financing of these businesses. I am much more attracted to technical product teams than to new business concepts or commerce types. I work with two companies that aim to change education but both are indirectly aiming to do so.

Invest 254

Invest Writing Pricing Metrics 254

Startup Professionals Musings

FEBRUARY 4, 2015

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

JUNE 10, 2019

That’s a huge leap from an entrepreneurial idea, to a product, to making money. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike. Most entrepreneurs find that they are their own toughest critics.

Case Study 93

Case Study Customer Custom Tool 93

Both Sides of the Table

NOVEMBER 8, 2011

We have significant VC commitments (listed below) – every entering company will get $50,000 in funding, mentorship from top VCs and successful entrepreneurs plus free office space. But the most important metric has been the deep and lasting relationships that have been built with startups and also between senior executives.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

Startup Professionals Musings

NOVEMBER 3, 2013

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and Founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Sales 96

Sales Metrics Startup Entrepreneur 96

Startup Professionals Musings

SEPTEMBER 13, 2017

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 28, 2014

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

JANUARY 23, 2015

New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Earned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Earned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 9, 2017

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Marty Zwilling.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JANUARY 2, 2017

People who are good at solving problems for other people make great entrepreneurs. In my role as a new business advisor, I sometimes see people who are very intelligent and well-educated, but not adept at problem solving. Entrepreneurs are often too passionate and impatient. That’s what a business gets paid to do.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

SEPTEMBER 6, 2014

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities where people relate to, and expect to interact with businesses and products they like. Values start and emanate from you, the founding entrepreneur. Input = output.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

JUNE 10, 2017

That’s a huge leap from an entrepreneurial idea, to a product, to making money. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike. Most entrepreneurs find that they are their own toughest critics.

Case Study 55

Case Study Customer Custom Entrepreneur 55

Startup Professionals Musings

NOVEMBER 21, 2015

Based on my experience advising entrepreneurs, I’m convinced that success is often more a mindset than a specific set of skills or intelligence. A fixed mindset is when entrepreneurs believe their abilities and market are fixed, and the challenge is to make the best of the hand already dealt. Most experts call this a growth mindset.

Startup 55

Startup Entrepreneur Technical Review Customer 55

Startup Professionals Musings

JUNE 24, 2013

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. Values start and emanate from you, the founding entrepreneur. Input = output. Marty Zwilling.

Startup 100

Startup Customer Custom Social Network 100

Both Sides of the Table

SEPTEMBER 28, 2013

9 months seems like a lifetime but given how long it will take to ship your V1 product (5 months) and how long it will take to raise your next round (3-4 months) there isn’t a lot of room for error. How can you show “traction” on a product that just launched? They want the end product. Are tacking. It was not.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

DECEMBER 31, 2012

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. That means setting up operational and financial metrics, educating team members, and rewarding the right actions.

Customer 90

Customer Custom Startup Pricing 90

Startup Professionals Musings

MAY 20, 2012

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. Values start and emanate from you, the founding entrepreneur. Input = output.

Startup 100

Startup Customer Custom Social Network 100

socalTECH

JUNE 13, 2011

There were lots of people very intent on the execution of the product, really looking into the details of design and flow. UCLA Anderson really seems to be a hotbed of entrepreneurs nowadays - did you know going into the MBA program you'd be starting your own company? James Chung: My previous background is in software engineering.

UCLA 256

UCLA Startup Ideas Help 256

SoCal CTO

MARCH 5, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Tech Zulu Event

FEBRUARY 5, 2014

Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. The more intriguing topic becomes what’s happening around the products. Even with Google, the creators might not even realize what the hidden potentials are for their products and services.

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

FEBRUARY 27, 2011

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. Values start and emanate from you, the founding entrepreneur. Input = output.

Startup 92

Startup Customer Custom Social Network 92

Startup Professionals Musings

OCTOBER 18, 2010

This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. Customers see what their peers are saying about you in blogs and product reviews, and how you respond to these, and this impacts their decision more than any advertisement.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

MAY 9, 2014

After the event, we caught up, Parker Thompson , Entrepreneur-in-Residence (EIR) charged with leading Batch 8. We know language education is a huge market, with 1/7 of people around the world learning a new language. Something we didn’t know, mainstay education programs have < 1% course completion. A Huge Thank You!

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.” They know you exist, but any change is painful.

Product 86

Product Marketing Education Examples 86

socalTECH

NOVEMBER 17, 2010

Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film. They saw we were highly educated in that space, and because of my background, knew we understand traditional media and were able to address their issues. What do you feel about UI/UX? All of that was music to my ears.

Startup 190

Startup Los Angeles Content Hollywood 190