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Are you wasting money filing patents?

Berkonomics

But only recently did I read a clear document on the risks and rewards of patent strategy. Thanks to Russ Krajec, a patent attorney, for the quick improvement in my education, here are some important points to consider when thinking of your patent strategy. What is the true cost of patenting an idea? And private.

Patents 168
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170
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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

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Music Prodigy Beats 70 Startups To Bring Music Education Technology to the Masses

Tech Zulu Event

Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards. It also won the 2011 Appy Award in education and the 2011 About.com’s Readers Choice Award. Winning Combination.

Education 106
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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

Startup 96
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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. If you study the Amazon 1-click patent long enough, you’ll likely find something of your own worth patenting.

Ideas 171
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Be Frugal, But Never Cheap When Locking Down Your IP

InfoChachkie

An invalidated patent or one deemed to infringe the rights of another party can devastate a startup. Defensible Claims - Some companies take pride in the number of patents they own. However, there is not a direct correlation between a patent portfolio’s value and the number of patents which comprise the portfolio.

IP 210