Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Disruptive technologies require customer education to create a new market. Nice to have does not motivate a revenue stream.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

JANUARY 18, 2020

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

Startup 124

Startup Technical Review Software Review Entrepreneur 124

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

FEBRUARY 7, 2012

in sales last year, what he learned from his experience at TechStars, and where he's going with Fanmix. million in sales last year, with great margins, and it's profitable, with a team of ten people. That's funding our new product, FanMix, which is a a social media tool. We have a licensing business with that.

Startup 242

Startup CTO Coach Blogging Social Media 242

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Can social networking be a money-maker for companies? What are the risks and rewards?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Inverted Software

SEPTEMBER 5, 2017

In this new reality consumers have no brand loyalty and will often only follow brands social media in order to utilize discounts. Millennials are more educated about healthy choices, are price sensitive and environmentally friendly. sales falling 3.9 Overall, the company’s ecommerce sales totaled $2.01

Company 48

Company Companies Sales Education 48

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. Higher education.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

SEPTEMBER 20, 2014

Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. Disruptive technologies require customer education to create a new market. Nice to have does not motivate a revenue stream.

Technology 114

Technology Startup Social Media Customer 114

Startup Professionals Musings

NOVEMBER 1, 2014

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

Entrepreneur 106

Entrepreneur Technical Review Software Review Report 106

Both Sides of the Table

AUGUST 27, 2012

But it’s kind of hard to say “don’t plant near the big trees” when you just completed a big sale to Microsoft building an app that they should have created and dominated. Enter social media and its importance as a traffic source. Where I Might Expand the Argument. Is Facebook unstoppable? Of course not.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

Startup Professionals Musings

MAY 25, 2014

In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Social media, like Facebook, allow them to convince themselves that they are engaging on a personal level, even when they aren’t. Sell yourself as the expert, and business sales will follow.

Customer 99

Customer Custom Startup Content 99

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. We have published 74 different magazine titles over the last 30 years.

Media 150

Media Report Advertising Content 150

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. I've really gotten an in-depth education about what women want when buying and selling online. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing.

Startup 236

Startup Education Acquisition Funding 236

Tech Zulu Event

DECEMBER 13, 2012

To start, New Media Expo (NMX) is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. Rental technology and furnishings available from GSC/Freeman.

Media 109

Media Startup Conference Social Network 109

Startup Professionals Musings

FEBRUARY 20, 2013

In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Social media, like Facebook, allow them to convince themselves that they are engaging on a personal level, even when they aren’t. Sell yourself as the expert, and business sales will follow.

Entrepreneur 111

Entrepreneur Startup Content Media 111

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". As John noted at the conclusion of his talk, "The book did help us increase sales.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. About Richie Hecker. He currently resides in NYC.

Hulu 111

Hulu Startup Social Media Organization 111

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. Where are things in terms of social media and advertisers?

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JUNE 19, 2016

Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. Disruptive technologies require customer education to create a new market. Nice to have does not motivate a revenue stream.

Social Media 55

Social Media Customer Custom Marketing 55

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

MAY 16, 2016

Full autonomy to go above and beyond in sales and customer-service roles will increase team engagement as well as customer satisfaction. For example, Zappos brings in thought leaders from personal development, education, community, philanthropy and other realms to share their ideas for motivation and engagement.

Software Review 57

Software Review Satisfaction Startup Training 57

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. But at the highest level they’ve created a marketplace for “flash&# sales. And of course we had, TheMan.

Company 276

Company Companies Startup Southern California 276

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". As John noted at the conclusion of his talk, "The book did help us increase sales.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

JANUARY 27, 2011

In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Social media, like Facebook, allow them to convince themselves that they are engaging on a personal level, even when they aren’t. Sell yourself as the expert, and business sales will follow.

Media 91

Media Startup Company Companies 91

Tech Zulu Event

MARCH 22, 2010

This Charity is an international humanitarian organization that is dedicated to transforming the lives of the World's most marginalized children through access to education. All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go directly to Twestival™ projects.

Causecast 40

Causecast WITI Social Media Organization 40

Tech.Co

JANUARY 10, 2018

To have a successful sales strategy, it would behoove you to include women’s voices on your team, even if you’re selling [a men’s product].”. Connecting with your customer via social media, forums or advertising is the norm these days, but there’s nothing as strong as building a community around your brand. – Rose.

Tips 71

Tips Customer Custom Dollar Shave Club 71

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The program, called The EduCator Incubator, planned to seed 25 to 40 “emerging video creators” with $25,000 to $75,000 in seed funding. With new followers — today her account, @weworewhat , has 2.2

Platform 170

Platform Marketing Tool Venture Capital 170

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. As we enter a world where social media is increasingly becoming less private, users are becoming exposed in new ways. An audience member brings up education. Verdict: It’s going to be huge.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

FEBRUARY 21, 2010

further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own). Think of the Amazon affiliate program where you’re paid if you help Amazon sell books (I think on average Amazon pays about 7% of sales). But higher value product sales often require a phone call.

Advertising 284

Advertising Invest RSS CPC 284

TechCrunch LA

AUGUST 11, 2021

Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. Through Snipfeed’s referral program, creators can make 5% of sales from anyone they onboard to the platform (this comes out of Snipfeed’s commission). “We Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

JUNE 2, 2011

This move is indicative of the possibility that the traditional ways of going about making a living through a college education, an entry-level position at a firm, and steady promotion through the ranks is a dead model. Print advertising is expensive, but social media is free. Your mortgage and grocery bill depend on it.

Startup 92

Startup Capital Blogging Ideas 92

Startup Professionals Musings

FEBRUARY 20, 2023

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Startup 106

Startup Social Media Course Entrepreneur 106

Startup Professionals Musings

MAY 24, 2020

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. This world changes rapidly, and needs a professional with experience in digital and conventional media to keep up.

Startup 164

Startup Social Media Course Entrepreneur 164