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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

Your entrée to sales meetings. And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. Helping with a Sales Lead. And then there is the email blaster / form letter introducer.

Email 359
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319
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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? They don’t handle Twitter feedback, emails or IM. Beware of Crocodile Sales.

Sales 314
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The Best VC Meetings are Debates not Sales

Both Sides of the Table

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.

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One of My Most Frequent Pieces of Advice: Be Politely Persistent

Both Sides of the Table

They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned. The 70% of entrepreneurs that simply can’t get past an un-responded-to email. You need to know how to write good & action oriented emails.

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Interview with Lars Helgeson, GreenRope

socalTECH

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Lars Helgeson: We started about ten years ago, with an email marketing platform called CoolerEmail.

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