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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168
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How are you at setting your goals?

Berkonomics

You can express it in terms of money, market share, influence or other measure that reflects success. Email readers, continue here…] Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. That is measurable. And why is that so important?

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Your “drop dead” question for a customer survey

Berkonomics

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”

Customer 218
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A personal story about quality control

Berkonomics

Email readers, continue here…] It took two long years for the company to fully recover its lost reputation after the actual problem was fixed to the satisfaction of all. There was no wait, and the quality of response was rated as “excellent” by callers later surveyed. But “There’s the rub” (the snag) wrote Shakespeare in Hamlet.

Training 156
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Customer loyalty comes in four special forms.

Berkonomics

A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. Email readers, continue here…] Consider this attempt to be a bribe at best. And the reward will surprise you. Free advertising. High margins. What’s more to like?

Customer 156
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How good a leader are you?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Email readers, continue here…] More importantly, what if you as a leader haven’t a stated goal for your enterprise?

Resource 156
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Have you set your life and business goals?

Berkonomics

You can express it in terms of money, market share, influence or other measure that reflects success. Email readers, continue here…] Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. That is measurable. If achieved early, celebrate and set another goal earlier than planned.