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Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

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The Corrosive Nature of Over-Introducers

Both Sides of the Table

These people are like the friend in college who always tempted you by telling you about the latest party when you were at the library studying. Or an angel investor starts emailing the CEO of a company with all the people they want him or her to meet. I introduce people constantly and it’s an important part of my job.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. He studied the errors that other people had made and tried to improve on them.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. This is the market that Wonga serves and they are killing it! Big market.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. You are going to “study” the details before making a decision. and then asking to take a brochure home with you. Yeah, sure.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.” If a VC “ghosts you” (i.e.

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Craft your roadmap. Plan your trip.

Berkonomics

Included in a business plan are financials, competitive landscape, marketing plans, and projected sales to name a few. Email readers, continue here.] A business plan is yours alone. Studies found that people who write plans are more likely to put their goals in action and increases your likelihood of success.

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