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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid).

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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. Join iHollywood Forum as we re-launch our popular monthly dinner series looking at whats next for the business of entertainment. See [link] (more).

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors. YouTube is now the 800-pound gorilla of entertainment.

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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors. YouTube is now the 800-pound gorilla of entertainment.

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The Most Interesting Online Video Trend

Both Sides of the Table

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. Media in an age of: low-cost capture from mobile devices. We are the media.

Startup 380