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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. . Sales, Sony Music Entertainment, in a statement. .

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Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. “He was jamming. Image courtesy of Earbuds. Logging on is easy.

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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Hardworkers — a Cambridge, Mass.-based

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Ticket OS Acquired By Entertainment Benefits Group

socalTECH

Los Angeles-based TicketOS , a developer of a software platform that helps organizations automate the management of such entertainment assets as corporate entertainment suite inventory, entertainment and sports tickets, corporate hospitality, and other assets, has been acquired by Miami-based Entertainment Benefits Group (EBG).

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Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform. Google was also a founding member of the Academy Software Foundation , an open source foundation that focuses specifically on tools for the film industry.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

They're using the ROC platform to have their events in all one place, and take their investing from 8 to 30 days, down from 90 days. Walter Grieves: We have 20 percent entertainment and about 50 percent tech startups. We're just a neutral platform for the community. Digital content is the software of Los Angeles.

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