socalTECH

DECEMBER 26, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. Today, we're featuring Erik Rannala , founder of MuckerLab , the startup accelerator focused on incubation stage Internet, software, services, and media businesses here in LA.

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Southern California High Tech Activity Platform 259

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

JANUARY 11, 2018

Watch Tech Scenes episode two we explore Los Angeles from Pasadena, Hollywood, Santa Monica to Manhattan Beach and meet up with Harrison Tang of Spokeo, Sarah Zurell of Pavemint, Andrew Blackmon of the The Black Tux, Bambi Francisco of Vator, Nick Green of Thrive Market, and Brew Johnson of PeerStreet. www.collective-genius.com.

Manhattan Beach 113

Manhattan Beach Southern California Santa Monica SoCalTech 113

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

SEPTEMBER 14, 2018

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? The right answer for a good business partner today is neither of the above.

Technology 87

Technology High Tech Startup Social Media 87

Startup Professionals Musings

DECEMBER 30, 2022

Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “ disruptive ” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. Don’t forget the new social media platforms and industry forums.

Technical Review 101

Technical Review Metrics Resource Software Review 101

socalTECH

DECEMBER 10, 2010

Looking to reach Southern California's high tech executives and. socalTECH.com offers up continuous coverage of Southern California's growing high. tech economy, with interview with the movers and shakers in the industry, coverage of. Marketing , Costello and Sons Insurance , Deloitte , The City of. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We launched a Digital LA - Women series with four panels starring female founders, entrepreneurs, developers and PR, which will also continue into the new year.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

socalTECH

DECEMBER 23, 2020

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. 2020 was a crash course in leadership and we saw many great entrepreneurs step up and rise to the challenge. His current active investments include: Sovrn, Zyp Media, and QMerit.

Venture Capital 124

Venture Capital Capital Technical Review Brentwood 124

Startup Professionals Musings

JANUARY 21, 2019

Image via Wikipedia From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world. Sizing the market, projecting revenue, and calculating break-even points are critical, even for a coffee shop.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107

InfoChachkie

SEPTEMBER 28, 2011

As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I began our discussion by asking Guy, “Why should entrepreneurs read your latest book, Enchantment?”. What tips can you share to help emerging entrepreneurs be as responsive? “I

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. They include: Sponsors. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

AUGUST 27, 2016

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? The right answer for a good business partner today is neither of the above.

High Tech 58

High Tech Startup Social Media Entrepreneur 58

socalTECH

MARCH 20, 2009

Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. PowerMark www.thepowermarkgroup.com , Southern California's premier full-service marketing and. They include: Sponsors.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Interesting in reaching Southern California's high tech industry? Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Industry Awards.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. They include: Sponsors. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). An on-line community for entrepreneurs. They include: Sponsors. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

InfoChachkie

OCTOBER 24, 2011

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. Marketing is free or cheap because of social media. Basically, everything is free.

Company 257

Company Companies Startup Study 257

socalTECH

APRIL 12, 2011

Watertower has been involved in a number of high visibility exits and fundings in recent months, including Riot Games (rumored to be $400M+), Machinima, and ExtendMedia. Norton spent some time talking about his vision of where LA's future in high tech lies. Derek Norton: It's that old adage--they invest in the entrepreneur.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

OCTOBER 24, 2011

One of the biggest complaints you hear from both entrepreneurs and investors in Los Angeles, is the lack of a credible, visible startup accelerator in the Los Angeles area. Erik Rannala: MuckerLab is a new startup accelerator, focused on incubation stage Internet, software, services, and media businesses here in LA.

Technical Advisors 176

Technical Advisors Startup Southern California Los Angeles 176

Startup Professionals Musings

MAY 15, 2013

This exemplary customer service is just savvy marketing. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. I found a good summary of these new expectations in a book recently published by Micah Solomon, “ High-tech, High-touch Customer Service.”

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Customer Custom Services High Tech 89

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.

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Causecast Startup Content Education 222

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Being that the theme of the night was community, it was perfect that the event was held at CoLoft , a workspace in Santa Monica that focuses on start up entrepreneurs.

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Metrics Email Startup Technical Review 87

SoCal CTO

DECEMBER 1, 2010

Build your own Startup Death Clock - A Smart Bear: Startups and Marketing for Geeks , November 1, 2010 A few months ago I created a fun device at WPEngine to focus everyone's attention the most important thing. love to find great products and services made by entrepreneurs who are trying to change the world. This doesn’t make sense.

Technical Review 175

Technical Review Startup Product Technology 175