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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. No pain usually means no sales. Hardly anyone mentions selling principles.

Sales 139
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9 Lessons For Entrepreneurs From A Sales Expert

Startup Professionals Musings

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. No pain usually means no sales. Hardly anyone mentions selling principles.

Sales 106
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements.

Startup 126
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Social Search – What Entrepreneur Needs To Know

InfoChachkie

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat. Image: Wikipedia.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. You won’t need the multiple follow-ups and time to close new sales. Use social media for marketing, not just feedback. Avoid the use of jargon, big claims, and special promotions.

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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Highlight only larger customer-focused initiatives.

Customer 136
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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

They outline the new rules for existing brands, but I believe that every entrepreneur who doesn’t yet have a brand yet should study these carefully, as paraphrased for startups below. The result is higher repeat purchases and sales without promotion. Loyalty in the ranks creates loyalty in the customer.

Company 152