Startup Professionals Musings

MARCH 11, 2023

I’m not proposing that anyone promise things that they don’t intend to deliver, but it’s time that founders switch to start selling their product before they build it, rather than believing the old adage of “if we build it, they will come.” People tend to forgive controversial views if you aren’t perceived as pushing a product.

Ideas 126

Ideas Startup Social Media Blogging 126

Tech Zulu Event

JUNE 22, 2013

The mobile app and website that allows people to capture and share images and videos of events through social media. The idea for the app is to see events through the eyes of the audience. But the news events were hard to keep up with, so we decided to cover locally and focus on events near LA.

Social Media 94

Social Media Startup UCLA Media 94

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

OCTOBER 21, 2023

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Start selling it before you build it. Marketing is everything these days.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. If you are just hearing about this event, or if you already heard about it but just wanted to know exactly what is going to be happening this week, then this is for you. You are in Luck!

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Tech Zulu Event

AUGUST 19, 2010

TechZulu and Schmoozd have joined forces to bring you Startup Demo during Social Media Week. We are selecting 10 startups to demo during the event and the lucky chosen get to do so completely free! Each startup will also gain access to the TechZulu Startup Corner during the event. What: A Startup Demo event.

Social Media 71

Social Media Media Startup Mixergy 71

socalTECH

OCTOBER 18, 2017

Wpromote said the event, in El Segundo, runs from 8am to 5pm, and will help nonprofits learn about things like paid and earned social media, boosting a charity's visibility on Google, increasing open and click through rates on email campaigns, and more. READ MORE>>.

Training 124

Training El Segundo Marketing Social Media 124

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

SoCal CTO

FEBRUARY 23, 2007

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. They are tied to and influence the strategy/direction of the business.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Scan for unmet needs to match new products. Investigate broader implications of disruptive events.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JANUARY 22, 2021

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Start selling it before you build it. Marketing is everything these days.

Sales 165

Sales Customer Custom Social Media 165

Tech Zulu Event

MAY 1, 2013

This month, SMCLA and TechZulu are partnering to celebrate “United We Share, a month long celebration of 7th anniversary of the founding of the international Social Media Club and it’s amazing members. Social media has transformed the way books are marketed and sold. Cheese, Etak, ByVideo, Axlon, uWink.

Social Media 101

Social Media eBook .Net Media 101

Startup Professionals Musings

JUNE 8, 2020

I’m not proposing that anyone promise things that they don’t intend to deliver, but it’s time that founders switch to start selling their product before they build it, rather than believing the old adage of “if we build it, they will come.” People tend to forgive controversial views if you aren’t perceived as pushing a product.

Ideas 124

Ideas Tips Marketing Social Media 124

Tech Zulu Event

JUNE 10, 2013

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Today that changes as two major brands Callaway and Uber, partner to offer on-demand rides at one of the largest events in sports. This marks the beginning of what could be the next wave in event transportation.

Software Review 104

Software Review Technical Review Social Media Course 104

Startup Professionals Musings

JULY 19, 2021

Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Host events to bring your community together. Host events to bring your community together. Events can also be in cyberspace, or anywhere in the real world.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development.

Los Angeles 179

Los Angeles Product Angel Startup 179

Startup Professionals Musings

JULY 27, 2018

I’m still amazed at how many technical entrepreneurs don’t have a business pitch, and offer me their product pitch or product spec instead. I’m a technologist, so I always love to learn about the product, but every investor needs to make sure you have a business, as well as a product.

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

MARCH 23, 2020

If the peer is a potential co-founder, find out what complementary skills they could bring to your startup before wasting time for both of you, and missing a relationship, by pitching the product or technology. People remember positive personal stories, and these will make you unique from the many other people met at most networking events.

Networking 126

Networking Social Media Startup Media 126

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

FEBRUARY 11, 2023

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

MARCH 14, 2021

In today’s world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and brands. Businesses which ignore this contract are excluded from consideration, despite maybe having a logically better product or price. Use social media to generate emotion.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. They don’t realize how much it costs in time and money to get there, and only one out of a hundred large consumer product companies around the world have ever made it.

Customer 136

Customer Custom Social Media Startup 136

Tech Zulu Event

FEBRUARY 24, 2010

TechZulu is pleased to announce we are now an official media and production partner for Social Media Club. Kicking things off, TechZulu will oversee production at the Social Media Club House during the upcoming South by Southwest festival.

Social Media 40

Social Media Media Conference Web 40

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Develop a product line and add alternate channels.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Order-of-magnitude cost reduction or productivity increase. Clear product differentiation and a singular focus.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

MAY 31, 2023

These should come as no surprise to you, since they haven’t changed in many decades, and I expect will serve you well in the current turbulent times we all face: Spend time nurturing productive work relationships. In my experience, relationships are still the key to career opportunities, new clients, and collaborative results.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

MAY 16, 2020

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Tech Zulu Event

NOVEMBER 6, 2012

TechZulu is excited to invite you to a fireside chat with Greg Cargill, VP of Client Services and Social Media at BLITZ. Greg will share his experience on how to Successfully Build and Sell an Effective Social Media Marketing Agency. This special event will be taking place at The ROC (Real Office Centers).

Social Media 111

Social Media Santa Monica Media Southern California 111

Startup Professionals Musings

FEBRUARY 10, 2023

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 138

Technical Review Startup Innocal Offshore 138

InfoChachkie

JUNE 17, 2014

It should be no surprise that this social media guru has earned over 113,000 authentic Twitter followers. His bonafides are impressive: named by Forbes as a Top 50 Social Media Influencer, cited by LinkedIn as a Top 25 Social Media Market Expert and proclaimed by AdWeek to be a Top 50 Person Re-Tweeted By Marketing Leaders.

Activity 174

Activity Social Media Startup Mentor 174

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95