Remove category strategic-planning
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Within each of the platform categories defined above, there is a right one and a wrong one for your audience. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Pick the right platform for your business.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Redefine your product to reach a new category. Uber added UberLUX, with stylish high-end cars, to declare access to the limousine category.

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6 Tips On Positioning Your Needs For Investor Funding

Startup Professionals Musings

For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” I recommend that you simplify your use to no more than three items or categories, with a percent allocation to each. Make your focus and priorities clear.

Tips 91
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Solution may require new category development time. If you go this route, make sure your solution is strategic. Your rollout plan needs to factor in these requirements. Make sure new solutions offered actually build your brand, rather than dilute it. Customers need supporting approvals to fully benefit. Incent these early.

Product 141
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6 Keys To Successfully Addressing Investor Questions

Startup Professionals Musings

For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” I recommend that you simplify your use to no more than three items or categories, with a percent allocation to each. Make your focus and priorities clear.

Startup 134
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Don’t Wait To Catch Up Until Your Customers Hate You

Startup Professionals Musings

For example, I recently picked up my phone to call a well-advertised local company for a TV repair. If you are in that category, you should take a hard look at a new book, “ Nincompoopery: Why Your Customers Hate You--and How to Fix It ” by John R Brandt, who has some real insight on this problem.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” I remember, for example, when business intelligence swept through companies globally.

Marketing 354