Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

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Metrics Technical Review Sales Custom 100

Startup Professionals Musings

NOVEMBER 7, 2018

For example, the software-as-a-service (SAAS) subscription model was created many years ago to offset the high one-time purchase cost obstacle that killed many early software products. My answer is that innovative marketing is always required, to stand out above the crowd. They know you exist, but any change is painful.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

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Metrics Startup Sales Statistics 106

Startup Professionals Musings

JULY 26, 2023

For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking. Never assume that your “first to market” lead will hold. The result is constant stress and losing ground.

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Metrics Training Netflix Resource 71

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Market penetration. But never forget that traction is necessary, but may not be sufficient, to lower the risk perception of investors, and assure an investment.

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Startup Metrics Custom Customer 121

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 22, 2021

You need to work just as hard to convince investors that you are the best person to take your idea from a dream to a successful business, and provide an impressive return on their investment at the same time. Offer an attractive and viable investment equation. Develop a personal story as a visionary and learner.

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Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

MARCH 22, 2023

Smart business owners realize that no returns occur without some investment and risk. For example, founder Blake Mycoskie of TOMS shoes inspired everyone by highlighting and effectively communicating the higher purpose from of helping the needy by donating a pair of shoes for every pair sold.

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Startup Satisfaction Metrics Custom 111

TechCrunch LA

APRIL 18, 2022

Investment into alternative proteins, for example, plant-based meats and dairy substitutes was $5 billion in 2021, according to both the Good Food Institute and Crunchbase data. The alternative protein space is hot, hot, hot as evidenced by both the number of companies developing products and the venture capital going into the space.

Software Review 187

Software Review Metrics Startup Technical Review 187

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Custom Customer Technical Review 113

Startup Professionals Musings

MARCH 24, 2023

The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages. I see this often in highly regulated markets, and ones driven by bureaucrats. Maturing proficiency with innovation metrics.

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Organization Activity Resource Examples 111

Startup Professionals Musings

OCTOBER 17, 2018

This can happen through early marketing, independent of whether you have yet delivered a single product, proven your business model, or have any real customers. Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Define metrics on customer feedback and user counts.

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Tips Metrics Technical Review Custom 79

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If For example, I believe Bill Gates would have failed without his partners Steve Ballmer and Paul Allen. The market is unpredictable and changes fast.

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Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. I’m not looking for words, but examples of how your habits and attributes have produced results, even before your startup. Highlight your growth and continuous learning.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. It’s why most investors proclaim that they invest in people, more than the idea.

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Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Don’t forget to focus on the value of you and your team.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Responsibility and integrity are still the key.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JUNE 2, 2021

As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need to be part of a larger ecosystem. Find funders who seek long-term returns.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

MARCH 19, 2021

As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. An example of a good balance is clearly Whole Foods , whose focus on healthy foods and a sustainable environment is legendary. The days of “ push ” marketing and autocratic control are gone. billion buyout.

Custom 157

Custom Customer Metrics Ideas 157

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. When should a VC invest? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers.

Services 121

Services Technical Review Social Media Case Study 121

Tech Zulu Event

NOVEMBER 28, 2011

And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

NOVEMBER 29, 2019

Examples I have seen include atomic battery technology, or how marine algae could help feed the world. Your idea may indeed be a worthy cause, like feeding the hungry, but hungry people rarely have any money, and third-world governments are not a viable market. Why doesn’t this product or service already exist?

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. In a funding round with 1 or 2 VCs and 15-20 angels or 4-6 seed funds if you gave every investor you financial information and performance metrics your proprietary information would increase in its probability of leaking out. There is a reason for this.

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Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

MAY 20, 2020

I realized it was consistent with my own view as a former angel investor, that investors invest in you, more than your solution. For example, if you as an entrepreneur come across as arrogant or too casual, many people you need to deal with in business, including investors, suppliers, and customers, will run the other way.

Entrepreneur 168

Entrepreneur Mentor Metrics Custom 168

socalTECH

AUGUST 12, 2019

We're looking for companies where their market opportunity is a billion plus. In New York, for example, there are a lot of very strong fintech, fashion technology and media companies. Whether they are building a marketplace, or building an e-commerce platform, understanding the growth metrics for a company is really the key.

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. Some examples of common objections across many companies: 1. And the only way to do that is to help them calculate the ROI (return on investment) of using your product. Our big, integrated competitor is investing across 12 different product sets.

Sales 289

Sales Startup Training Pricing 289