TechCrunch LA

JANUARY 25, 2022

The startup has received €50 million (just under $57 million at today’s rates) from the European Investment Bank, the funding arm of the European Union. It is not disclosing its valuation with this investment, but Alastair Westgarth said that this doesn’t rule out raising further funding from investors.

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Invest Technology Startup Los Angeles 233

Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). But they are also a tax on your time with portfolio companies, looking for new investments, running your shop and honestly they are a tax on your family life.

Venture Capital 374

Venture Capital Invest Press Startup 374

socalTECH

JULY 31, 2018

said this morning that it has launched a new mobile app to help consumer invest and learn about cryptocurrency. Cred says it provides information about cryptocurrency, helps users track investment progress, learn about different kinds of "coins" before investing, provides daily market recaps and news, and much more.

Invest 100

Invest Incubator Santa Monica News 100

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They are an investment bank that targets the technology & media sectors. It’s brilliant.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

socalTECH

APRIL 24, 2020

Carey tells us a bit about what OC4 is doing, how it invests and works with companies, and also gives startups some advice about how to approach moving forward in light of the pandemic. Carey Ransom: The way I think about it, is it is really the culmination of almost two decades of software and technology company building and investing.

Invest 124

Invest Startup Ideas Examples 124

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). Aaron Fyke: I believe we're in a second wave of clean tech investing. Talk about the new firm and the new fund?

Invest 113

Invest Capital Venture Capital Idealab 113

TechCrunch LA

SEPTEMBER 13, 2021

Existing investors DST Global, 01 Advisors, Dragoneer Investment Group, Franklin Templeton and Mubadala Investment Company too doubled down on their investments in SpotOn, joining new backers Wellington Management and Coatue Management. With the new capital, SpotOn has raised $628 million since its inception.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Don’t wait for innovation ideas from top management.

Marketing 117

Marketing IBM IBM Resource 117

SoCal CTO

MAY 19, 2010

For example, TCA’s evaluation criteria first bullet is: A market opportunity sufficiently large to create a business that can grow to at least $50 million in annual revenues. Can you raise $750K - $1M with no future investments planned? I’m a regular reader/listener of the Frank Peters Show that talks about Angel Investing.

Invest 205

Invest Angel Tech Coast Angels Pasadena Angels 205

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

JUNE 8, 2020

You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. Unique and professional business cards are still well worth the investment. Requests for investment come later. These days, winning in the crowded startup world is all about marketing.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

MARCH 28, 2019

We spoke with Meredith Finn a new Partner at March Capital--who headed up that the Rise of the Female Entrepreneur sessions this year--to hear more about her perspectives on investments, what the Rise of the Female Entrepeneur was all about, March's interests in artificial intelligence and more. What's your role at March Capital?

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Both Sides of the Table

APRIL 27, 2013

.” Most VCs view it as their responsibility to mentor, debate, cajole and generally assist with investments they make. Take me for example. Tomorrow I’m meeting with a senior exec who is considering joining a company in which we’ve invested. But I do invest outside of LA. I know local talent.

Venture Capital 365

Venture Capital Marketing Santa Barbara Startup 365

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

Platform 94

Platform Equity Invest Technical Advisors 94

Both Sides of the Table

JUNE 27, 2021

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

Funding 294

Funding Startup Writing Invest 294

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I was trying to be more analytical than critical.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. For example, Netflix uses a digital model to unbundle television programming, creating new customer value.

Marketing 124

Marketing Customer Custom Competition 124

Berkonomics

JUNE 11, 2020

Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. Fighting this fact will just extend the misery of accepting a result with as product or marketing failure in the marketplace. Electric cars as an example.

Examples 156

Examples .Net Pricing Email 156

Both Sides of the Table

JULY 9, 2013

And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. I know it sounds trite but believe me when I tell you most people are afraid to ask direct questions like, “who holds the budget to invest in a solution like ours?” It is not unspeakable.

Customer 324

Customer Custom Marketing Newsletter 324

Tech.Co

JUNE 1, 2017

The cannabis industry has been filled with innovation and investment in recent years. However, federal laws still remain staunchly opposed to legal cannabis and there are more than enough politicians looking to keep cannabis from making an appearance in the market. Do you play it safe and invest in industries with less baggage?

Invest 75

Invest Competition Training Media 75

socalTECH

MAY 27, 2021

in its first day on the markets. Unlike an initial public offering (IPO), ZipRecruiter did not go through investment banks to enter the public markets, a somewhat unusual move, although not unheard of--Slack and Spotify are examples of a couple of other companies who have taken that route to the markets.

Software Development 113

Software Development Examples Los Angeles Pricing 113

Both Sides of the Table

OCTOBER 26, 2020

The core of the investing job of course is investing dollars into startup companies and helping as a mentor, advisor and board member on the companies in which you’ve invested. Marketing, recruiting, building data products & tools, event management, analyzing the portfolio, etc. So What Does All This Mean?

Venture Capital 361

Venture Capital Startup Invest CitySearch 361

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Berkonomics

JUNE 15, 2023

You can express it in terms of money, market share, influence or other measure that reflects success. Here’s a business example: “To be at a $25 million run rate by the end of our fifth year in business.” That is measurable. From it, you’ll be able to look backward to develop a set of steps (strategies) to achieve that goal.

Satisfaction 156

Satisfaction Email Examples Report 156

TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Hyundai Motor Group has committed to invest $87 billion over the next five years.

Startup 310

Startup Develop Development Platform 310

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

TechCrunch LA

JULY 2, 2020

Even specialist fund investors like Karan Wadhera of the cannabis-focused investment firm Casa Verde Capital and Brendan Wallace at the real estate-focused firm Fifth Wall believe that Los Angeles will thrive in the post-COVID world. How much is Upfront focused on investing in the local LA ecosystem versus less geographically focused? .

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Startup Professionals Musings

APRIL 7, 2023

For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” They are willing to cover marketing, inventory and scaling, but not product development. These days, even viral marketing requires real money, for events and promotions.

Tips 91

Tips Funding Startup Invest 91

Startup Professionals Musings

JULY 2, 2022

My conclusion either way is that they have no market, or haven’t looked. Visionary entrepreneurs tend to identify and map strategic new opportunities, rather than grow existing current ones, based on market insights emerging technology. You can grow organically, or stretch out with big capital investments for volume and reach.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot. My story of a great pivot.

Resource 156

Resource Research Class News 156

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. An example of that is when the BP oil spill occurred, people started to search for information about old oil spills, like the Exxon Valdez.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. A more modern example. That is why so many larger companies pay specialty marketing firms to find, court, and listen to those individuals who lead the pack in taste and action. Surely, you’ve heard the buggy whip analogy.

Southern California 177

Southern California Examples Social Network Press 177