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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. An example of this would be: “carrots, chicken, and bok-choy.” This category encompasses a vast array of content, from emails and text documents to social media posts.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers. Marketing must be everyone’s top priority.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose. For example, Tesla and Elon Musk have capitalized on the environmental benefits of electric vehicles, coupled with a more memorable shopping experience by eliminating dealers.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media. For trust, they look online to see how you handle real support and satisfaction issues. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. For example, consider CVS Health's Project Health program, which directed teams to provide free health screenings to disadvantaged and underserved patient populations. Rally a community and build a team to support you.

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10 Disciplines Every Entrepreneur Needs To Practice

Startup Professionals Musings

He provides dozens of ideas and examples to illustrate how this discipline can work, and the power it brings to any organization. An example is the evolution of computer control to screen touches and gestures, versus keys and mice. Your long-term survival and satisfaction depend on it. Outsource services back to the customer.