Examples Product SEO Writing 
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. ” Here are some examples: 1. Online marketing uses techniques for driving promotion and place.
Both Sides of the Table
APRIL 18, 2010
Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. But I can always see the correlation between writing a blog or publishing on a social network and traffic.
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. I think a great example right now is turntable.fm.
socalTECH
MARCH 21, 2011
Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Final example.
Both Sides of the Table
MARCH 8, 2010
Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. What should you blog about? That’s boring.
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. Market Size. MakeSpace provides physical storage. Let me be very direct. Market Structure.
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