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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.

Startup 355
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363
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The Silent Benefits of PR

Both Sides of the Table

Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. It’s much hard to get funded as a company nobody has heard of. There is no attribution on that inbound phone call. PR pays dividends in Biz Dev. Give your champions ammunition.

Press 415
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Here’s How to Do PR on a Budget

Both Sides of the Table

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. Contrary to popular opinion I actually believe crowd-funding is best used after seed capital or venture capital. I have no money?

Press 319
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Understand that for every article they write they need “an angle&# and if you can’t help shape that you’re not likely to get inches. A funding announcement is a stand-alone event.

Marketing 380
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

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How Do I Feel About the Snap IPO Given I Didn’t Invest?

Both Sides of the Table

Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” Another firm funded them. Of course that was a wrong narrative for both companies.

Snapchat 214