Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. An impressive number of new VCs have been created – most of them with new seed funds. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product.

Marketing 354

Marketing Case Study Metrics Sales 354

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

TechCrunch LA

APRIL 18, 2022

The alternative protein space is hot, hot, hot as evidenced by both the number of companies developing products and the venture capital going into the space. Additional participants in the round include returning investors VegInvest Trust, Tenacious Ventures, Cornucopian Capital and Good Protein Fund. Image Credits: Nowadays.

Software Review 187

Software Review Metrics Startup Technical Review 187

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 129

Technical Review Funding Organization Coach 129

socalTECH

NOVEMBER 6, 2019

in a funding round, the company said this week. The funding was led by Okapi Venture Capital, and also included Serra Ventures, Cove Fund II, 1855 Capital, and Mooring Ventures LLC. San Diego-based Daasity , a startup working on data analytics for direct-to-consumer retailers, has raised $2.3M READ MORE>>.

Metrics 113

Metrics San Diego Venture Capital Commerce 113

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

Startup 191

Startup Los Angeles Sample Funding 191

Startup Professionals Musings

OCTOBER 21, 2023

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Marketing is everything these days.

Custom 109

Custom Customer Satisfaction Sales 109

Startup Professionals Musings

SEPTEMBER 11, 2021

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” Free and freemium products need a solid base. Market penetration. Market penetration. First of all, a definition. Customer acquisition cost.

Startup 121

Startup Metrics Custom Customer 121

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. Implement a modern real business model.

Resource 121

Resource Metrics Entrepreneur Custom 121

Startup Professionals Musings

AUGUST 25, 2023

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. The remainder use outside funding, including crowdfunding, friends and family, banks, and investors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

MARCH 10, 2023

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Both Sides of the Table

AUGUST 20, 2015

VC funding. Our perspectives on the topic wax and wane with market cycles. Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. Money when you find product / market fit is an extreme differentiator.

Funding 150

Funding Venture Capital Startup Marketing 150

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Count on six months from beginning the funding process until a new check is cashed. Use social media for early marketing.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

MARCH 18, 2022

The challenge is that the future is much harder to quantify than existing competitor markets. Don’t let all the data you now have on the past keep you from listening for changes in the market. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies.

Startup 154

Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

JANUARY 22, 2021

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Marketing is everything these days.

Sales 165

Sales Custom Customer Social Media 165

Startup Professionals Musings

AUGUST 7, 2015

Remember, investors are buying into the business, not the product. Investors are business experts, while the entrepreneur is more likely the product expert. These don’t get funded, nor bought by customers. Here are the motivation elements that investors expect to hear: Size and growth potential of the market opportunity.

Product 103

Product Slides Custom Customer 103

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

Startup Professionals Musings

MARCH 18, 2020

Difficulty in securing and protecting funding. Even in the best of times, funding for change initiatives can become a tempting target. You need to maintain explicit C-suite and Board buy-in for constant transformation through effective communication, highlighting the struggles of peer businesses, and establishing the right metrics.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

JUNE 18, 2023

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. If you can’t identify customer interest, it doesn’t matter how good your product is. time-to-market is critical) Viable financial model.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

FEBRUARY 8, 2020

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Plan to deliver a family of products, rather than a one-trick pony. Even a great initial product, with no follow-on, won’t keep you ahead of competitors very long. Implement a modern real business model.

Entrepreneur 129

Entrepreneur Resource Metrics Custom 129

Startup Professionals Musings

DECEMBER 13, 2019

When you are starting a new business, every resource is precious, including time, funding, and people. It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Lack of attention to team and process productivity. Ineffective and expensive marketing campaigns.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

JUNE 7, 2020

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. I still see entrepreneurs who spend money and time for months on a new business idea without any separation of personal and business funds, and any formal accounting system for their new business.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

SEPTEMBER 16, 2023

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

SoCal CTO

AUGUST 4, 2011

How are you funding this? What level of funding do you currently have? How will you be taking this to market? What are your key Startup Metrics ? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Tell me about the business.

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How are you funding this? What level of funding do you currently have? How will you be taking this to market? What are your key Startup Metrics ? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Tell me about the business.

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

SEPTEMBER 21, 2020

For a new business, you can provide unique ingredients, but the preparation steps in your business plan must follow a tried and true recipe for startup success: Identify a market with a real need. If you can’t identify customer interest, it doesn’t matter how good your product is. time-to-market is critical) Viable financial model.

Startup 156

Startup Coach Metrics Marketing 156

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

JULY 31, 2021

It’s easy for an entrepreneur or an employee to convince themselves that they would have been successful if they had more time, received more funding, or had the proper training to do the job. Usually the real culprit is procrastination, lack of focus, or low productivity and lack of metrics. Wait and hope for a miracle.

Startup 164

Startup Class Entrepreneur Coach 164

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

FEBRUARY 5, 2020

Yet, in the interest of full disclosure, and an honest intent to save future entrepreneurs some grief and money, I would remind you that starting any business has key dependencies on at least five major elements, including product design and delivery, the right people on the team, adequate funding, a sizable market opportunity, and marketing.

Startup 131

Startup Entrepreneur Examples Custom 131

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Count on six months from beginning the funding process until a new check is cashed. Use social media for early marketing.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

MARCH 25, 2022

Even though many of these may seem intuitively obvious to most of you, I continue to see them overlooked by many, so I offer them for your consideration in staying a step ahead of the market and your competitors: Close the deal and cash the check before you spend it. Betting on funds you don’t yet have has crashed many businesses I know.

Startup 134

Startup Training Tool Demand 134