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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. A deck is a deck. Just send it.

Funding 239
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How Great, Operationally-Focused CFO’s Can Transform Your Business

Both Sides of the Table

For a well-funded seed company I have controversially recommended hiring a great office manager that doubles as an administrative assistant. For a well-funded A or B round company I have recommended “ leveling up ,” which entails many things but in summary I tell people to “act your stage.” HR & Legal.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people. You may have leverage when you DO need to fund raise. “COGS” represents the amount that each sale costs you.

Startup 419
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Interview with Mike Starkenburg, Image Metrics

socalTECH

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. Tell us a bit about the latest funding round? We're that close.

Metrics 100
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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea.

Startup 298
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How Digsy Is Using Data, And Deals, To Drive Real Estate Sales

socalTECH

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. How's the startup funded? What is Digsy?

Sales 145