Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. The problem is that marketers assume that Google drove the traffic. Terribly wrong.

Social Media 292

Social Media Google Media Marketing 292

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Most of us are still searching for the combination of monetization devices that work best for us.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Competitor: Slide.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

JULY 19, 2011

It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites. I know many of you don’t remember the context, but that was heresy when Google started. Google was duuumb. That’s the Google lesson.

Social Media 274

Social Media Google Media Startup 274

socalTECH

SEPTEMBER 19, 2014

Rachel Payne , the CEO and one of the co-founders of FEM, is a veteran of Google, and is taking her experience there and applying it into the video recommendations and engagement area. Rachel Payne: I was working at Google for about eight years, most recently in global strategic alliances. The metrics are very solid.

Google 233

Google Content Startup Venice 233

socalTECH

MAY 2, 2012

Brand Affinity Technologies operates an online service which helps brands connect with celebrities and athletes for endorsements, providing metrics to find celebrity talent on a city-by-city basis. BAT said it has now raised $34M in funding.

Technology 159

Technology Miramar Metrics Venture Capital 159

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Clicks are also a simple measure that you can get from basic link tracking packages. End of story. That’s all “top of funnel” analysis that leaves you flying blind as a marketer. Or Likes – LIKES!

Marketing 307

Marketing Technical Review Startup SEM 307

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Giants like Facebook and Google have such large eyeball numbers that they can use display and positioning ads to achieve great profits.

Metrics 207

Metrics Sites Advertising Web 207

TechEmpower

JULY 24, 2023

What are your key Startup Metrics ? Registration Do you plan to support Google Sign-In, Facebook Connect, or similar 3rd-party authentication? Analytics/Metrics What key startup metrics will you need to track? What metrics will you need for future funding rounds or operations? How will you be taking this to market?

Develop 520

Develop Development Technical Review SEO 520

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Content 175

Content Startup Social Media IP 175

SoCal CTO

JANUARY 20, 2009

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media (..)

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

Google 68

Google eBook JavaScript Mahalo 68

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

JANUARY 14, 2011

For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Berkonomics

MAY 19, 2022

If you have not done so, let Google tell you whether your web site is responsive. Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. And treat the result seriously. How about your emails?

Email 156

Email Web Tips Metrics 156

Startup Professionals Musings

FEBRUARY 6, 2021

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Startup 155

Startup Resource Metrics Technical Review 155

Both Sides of the Table

SEPTEMBER 28, 2013

Your parents want to know why on Earth you’d leave a job at Google. Good press and industry mojo wasn’t enough to overcome the financial metrics of the business and the offers came in at more like $10 million. It’s so much scarier than most people admit – even to themselves. “Honey? It was not.

Startup 417

Startup Course Venture Capital Writing 417

SoCal CTO

JANUARY 26, 2010

What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? Beyond the fuzzy, high-level questions, there are often a lot of very specific questions like do we Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication ?

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

SoCal Tech Calendar

JANUARY 6, 2011

In a world dominated by Google, Apple and Facebook, can the other content and media companies retain or regain their former glory?

Content 113

Content Technology Council TCOSC Cloud Computing 113

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211

Commerce Content Marketing Startup 211

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Blogging 150

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SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. There is a reason that companies like Google and Apple are notoriously tight-lipped when it comes to communicating their product strategy and roadmap.

Product 150

Product Entrepreneur Social Media Google 150

SoCal CTO

MARCH 4, 2010

see When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

NOVEMBER 8, 2011

But the most important metric has been the deep and lasting relationships that have been built with startups and also between senior executives. 23 companies have gone through Launchpad LA. Of these 19 have received funding (10 have received significant amounts of VC funding) and 5 have been acquired (2 for more than $30 million).

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

SoCal Tech Calendar

OCTOBER 29, 2010

In a world dominated by Google, Apple and Facebook, can the other content and media companies retain or regain their former glory?

Content 100

Content Technology Council TCOSC Cloud Computing 100

Berkonomics

JANUARY 28, 2016

If you have not done so, let Google tell you whether your web site is responsive. Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. And treat the result seriously.

Email 120

Email Marketing Web Mobile 120

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

OCTOBER 2, 2013

Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics. ROI entrepreneur startup metrics social media business' Your Twitter and YouTube messages better match your print advertising message.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. To optimize the delegation process, and still ensure accountability, Google has implemented a seven-step process which they believe optimizes ownership, motivation, and accountability in the ranks. Provide assessments based wholly on facts.

Startup 132

Startup Training Metrics Examples 132

SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150