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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Just get your numbers into a Google sheet so you can work with them easily. The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. Don’t worry about scaling just yet.

Metrics 260
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150
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Are you really ready to examine your email open rates?

Berkonomics

Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. If you have not done so, let Google tell you whether your web site is responsive. Responsive” emails and a test.

Email 156
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

Deliverables and the resources you have to achieve them are two sides of the same equation. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change.

Startup 155
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10 Strategies To Avoid Bad Risks In Your New Venture

Startup Professionals Musings

These are risks that can be mitigated with the right resources. A smarter risk is to build a plan, with associated greater resources, that will put you in position to expand your product line and keep one step ahead of competitors. Use metrics to measure results of marketing initiatives. Implement a modern real business model.

Resource 121
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. I’m not suggesting that paid media channels should be seen as dead to young companies, since even the revolutionaries, like Google, Facebook, and Apple, still rely on paid media to optimize their own efforts.

Marketing 127