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8 Guiding Principles For Pursuing A Winning Venture

Startup Professionals Musings

Herb Kelleher, who started Southwest Airlines, wasn’t the first in the airline business, but he saw the need for low-cost short hauls, with exemplary customer service, and transformed the industry. First-movers have an initial advantage, but this position is fraught with risk, and often comes with a high price. Failure is an option.

Guide 95
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

When uncertain of what to do next, social proof kicks in to see what others are doing, or have done. Survey results show that more than 80% of consumers now receive advice through social networking sites prior to a product purchase. Authority – the guiding light. First Moment of Truth. Second Moment of Truth.

Customer 122
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SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. SheKnows said the new feature is the first of several social products to be launching this year, around its city guide, as well as pregnancy and parenting products.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.” There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Upgrades and troubleshooting can normally be provided over the network, as well. Social Media.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Successful second-stage companies often create an entire organization devoted to one-on-one relationships with their customers, not just customer service for exceptions. Build a winning culture and make it pervasive.

Sales 147
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Have you fallen into the buggy whip trap?

Berkonomics

Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base. Think carefully for a moment: are you investing in your own form of buggy whip product or service today?

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How Frequency Wants To Bring You Internet Video, with Blair Harrison

socalTECH

Just before the holidays, we caught up with Blair Harrison , founder of Frequency (www.frequency.com), a personal video service which lets consumers watch video from the Internet on any of their devices. Blair Harrison: Frequency is an Internet video service. What is Frequency? We touch on all three. Finally, what's next for you?