8 Guiding Principles For Pursuing A Winning Venture
Startup Professionals Musings
DECEMBER 9, 2018
Herb Kelleher, who started Southwest Airlines, wasn’t the first in the airline business, but he saw the need for low-cost short hauls, with exemplary customer service, and transformed the industry. First-movers have an initial advantage, but this position is fraught with risk, and often comes with a high price. Failure is an option.
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