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Soulmates.AI Targets Social Media Measurement

socalTECH

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. Pasadena-based startup Soulmates.AI

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Machinima Lays Off Most Employees, Ceases Operations, Say Reports

socalTECH

Machinima , which had been the poster child for Southern California's multi-channel-network (MCN) boom, has laid off most of its employees and ceased its operations , according to reports. The shutdown comes after a reorganization of the digital properties of AT&T, as well as its Otter Media subsidiary. READ MORE>>.

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Hack4LA Looks To Help Local Communities, Government

socalTECH

Can your software skills help make your local community a better place? Could doing some coding over a weekend help improve your local government? According to the group, the hackathon is the first ever "civic hackathon" in Los Angeles, and asks participants to pull in civic data from the City of LA to help power apps.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Who’s helping you with fundraising? Do you need to process user-contributed media? What about reporting and moderation?

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Startup Metrics

TechEmpower

These two questions/answers can help define the early proof points for your company. Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. And how much will it cost to win them? Don’t worry about scaling just yet. Apply costs to each channel.

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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

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