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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173
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Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107
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9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Today people want to see customer needs highlighted, mobile friendly, recommendations from prior customers, and interactive help channels.

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A Cocktail of LA Tech | Tech Cocktail Winter Mixer

Tech Zulu Event

South, a solid Santa Monica bar and grill was bustling earlier this Tuesday courtesy of the good people at Tech Cocktail and their winter technology mixer. Noisy, but due to a solidly participative crowd in a mix of business, casual, and in between attire. ” Said the smiling girl at the check-in table.

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What the 5 Stages of Grief Teach Us About Technology

Startup Professionals Musings

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.