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Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Spreeify Adds New Social Media Giveaway and Promotions Product

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Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. The company said its site helps run campaigns offering promotional items for people to discover, share, and win. READ MORE>>.

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ShowUhow Links To Social Media Sites

socalTECH

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August.

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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. This is that post. Get to know them.

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Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition.

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X1 Discovery Takes On Social Media Discovery

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X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

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We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?