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Selling your business? Find the emotional buyer

Berkonomics

Strategic buyers look for managerial talent, intellectual property, geographic expansion, an extension into adjacent markets – and more – that will be achieved with the acquisition of your company. The buyer may be a public company attempting to defend decreasing market share and being overly punished by Wall Street.

Pricing 600
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“Where there’s mystery, there’s margin.”   

Berkonomics

The challenge: Replacing lost margin In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices.

Pricing 156
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Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

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Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. and also served at IBM and other companies. READ MORE>>.

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EMN8 Shifts Manufacturing To IBM

socalTECH

San Diego-based EMN8 , a developer of self-service, restaurant kiosks, said Monday that the firm is in a agreement with IBM, where the two will jointly manufacture, market, and support its products. EMN8 said it will transition production of its OrderM8 4000 kiosk hardware to IBM. EMN8 is backed by GRP Partners, Sid R.

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SmartDrive Names Marketing VP

socalTECH

San Diego-based SmartDrive Systems , the developer of technology for tracking the driving performance in corporate fleets, said today that it has namd Choo Kim-Isgitt as its new VP of Marketing. Kim-Isgitt joins the firm from M86 Security, where she was responsible for corporate marketing. She also has served at Websense and IBM.

Marketing 153
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239