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Selling your business? Find the emotional buyer

Berkonomics

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. The price negotiated is not at all the critical factor in the emotional sale. And the emotional buyer.

Pricing 600
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Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. Real change demands new goals based on new market realities.

Course 127
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6 Startup Challenges That Can Be Mitigated With Focus

Startup Professionals Musings

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 114
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6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 169
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Features don’t win or lose sales – especially in nascent markets. The marketing guys blame the sales guys who can’t close their leads. Sales people will often blame your pricing.

Sales 382
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

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6 Keys To Startup Wins Without Disruptive Innovation

Startup Professionals Musings

What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors extra high risk, high market building costs, and a long slow ramp before payback. You may offer a different application for an existing product, a new pricing model, or a new level of support. Experience is a great teacher.

Startup 129