Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Thus, we click! And it turns out that we click a lot.

Advertising 285

Advertising Invest RSS CPC 285

Both Sides of the Table

MAY 15, 2010

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. This is unintentional and inevitable.

Venture Capital 286

Venture Capital Startup Advertising Redpoint 286

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? The idea there, is you sift through brochures, and call them to see if they are still there, and then make a reservation. The idea was to have tent poles up in the most important leisure markets.

Activity 164

Activity Startup Sites Web 164

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. We help reinforce the idea of being in a luxury segment, which really works. When I first came on board, we were not very sophisticated with our search engine marketing. We partnered with a big management platform, integrated in our back end, and scaled out our keywords exponentially.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ How to Give Your Startup Idea The Sniff Test.” Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ Six Idea Validation Tests to Pass Before Startup.” Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Tech Zulu Event

SEPTEMBER 19, 2010

This panel, featuring Sean Percival, Tony Adam, Alex Becker, Josh Ochs, and Erica Forette, will discuss how the idea of “search is social” will affect online marketing strategies. The sharing and diffusion of ideas creates business opportunities. Monday – Sept 20th – 6pm - Search & Social Media. Info & RSVP: [link].

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. See specific guidance on “ How to Give Your Startup Idea a Reality Check.” Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So in the case above if you are spending $200 to acquire a customer who buys 3 times from you at $100 each time ($300) this may seem like a great idea. So you actually lost $50 acquiring that customer.

Metrics 280

Metrics Startup SaaS Course 280

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 278

Startup Marketing Study SEO 278