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The Trade Desk Prices IPO, To Hit NASDAQ Today

socalTECH

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00 and $18.00

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TrueCar Launches New Pricing Tool

socalTECH

Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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DataPop Gets $1.7M

socalTECH

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

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Science Launches Its Own Financial Information Service Focused On ICOs

socalTECH

Science said the ICO Watchdog will offer up notifications on ICOs, and provide secure updates about blockchain-based currencies, notifying users of significant movements in price and volume, upcoming sales, and more. said the ICO news service was directly incubated out of Science Inc. Science Inc.

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Artisan Park Launches Marketplace For Art, Handcrafts

socalTECH

A new, Los Angeles startup, Artisan Park , is hoping to help connect artists with customers, by launching an online, name-your-own-price marketplace for art and handcrafted wares. The firm, whose team includes a former SharesPost executive, lets users bid on items posted by artists and artisans, who set a minimum price on their items.

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Brighter.com, Jake Winebaum's Newest Startup, Gets $5M In Funding

socalTECH

Brighter.com is aiming at helping uninsured Americans find discounted pricing on dental procedures, providing upfront, pre-negotiated prices on major dental procedures nationwide.

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MicroPower Launches Training, Certification Program

socalTECH

MicroPower said resellers who complete the course gain access to marketing collateral, presentations, and preferred pricing. MicroPower was part of the CommNexus incubator, and is backed by Karmel Capital, the Tech Coast Angels, and others. READ MORE>>.

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