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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.

Blogging 373
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How to Start a Podcast

Tech.Co

A reasonably high-quality microphone is likely the biggest investment you'll need to make. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast. There are two main ways to get your own RSS feed. How to record a podcast.

RSS 104
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

emerge and are there any lessons to be gained about the future? asymmetry, real-time, curated RSS / link-sharing]. Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version.

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Want to Know How to Join One of the Country’s Most Successful VC Fund?

Both Sides of the Table

By now most of you know that Chris Sacca invested in what is now thought to be one of the best performing VC funds of all time having invested an $8.4 I wrote about my own experiences with these late-night debates four years ago: The Magic Midnight Mind Meld. I recently interviewed Matt Mazzeo of Lowercase Capital.

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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. RSS was something that had appeared.” “….I we are not going to invest.

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How To Become a VC

InfoChachkie

There are many paths into the VC world, but they can generally be lumped into two categories: (i) serial entrepreneurship, and (ii) tech-oriented investment banking. In contrast, an Angel Investor is someone who invests their own capital. All you need do to become an Angel is identify a promising venture and write a check.