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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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The Impact Matrix: Prioritize Your 2013 Initiatives Using This Startup Ninja Tool

InfoChachkie

Additionally, many opportunities require financial investments, which must be considered in tandem with non-financial resource requirements. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Despite the proliferation of entrepreneurial courses within Business Administration programs, business schools are essentially vocational training grounds for consultants and investment bankers. However, my friends notwithstanding, the reality is that many graduates from top Business Schools are tools. Share and Enjoy.

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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

Because of the rapid pace with which Venture Capitalists review investment opportunities, they must employ pattern matching techniques which include identifying common fundraising deal breakers. Surprisingly, most venture investments do not break down over valuation. A version of this article previously appeared on Forbes.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Offers Advertisers Video Skimlinks.

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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. RSS was something that had appeared.” “….I we are not going to invest.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Divshot''s solution is an innovative web development tool, which automatically generates professional-grade code during the wire framing process. Share and Enjoy.

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