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Anametrix Wins San Diego Union-Tribune

socalTECH

San Diego-based Anametrix , a developer of web analytics technology, said this week that it has signed The San Diego Union-Tribune as a customer. Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. READ MORE>>.

San Diego 164
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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Readz tools offer up a drag-and-drop driven tools which format content into responsive designs for mobile and other platforms, including PowerPoint-like slideshows, scrolling web magazines, and embedded video. The company says it first raised funding in 2011, and has been operating in stealth mode. READ MORE>>.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 encouraging an open platform where 3rd parties can make lots of money]. Social Networking in Web 1.0: By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. It was mostly timing.

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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

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We have published 74 different magazine titles over the last 30 years. We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. Why podcasting?

Media 150
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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. While my play on words may lead many of those that know me to chuckle, I’m very serious when I say we “make radio work.&#

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How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. What we''re doing, is curating the most popular interests, brands, and entertainers, which comprise the interest in the social web, and putting in on one platform. Explain exactly what Yapert is all about? READ MORE>>.

Mobile 159