Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 213

Startup Generative AI Newsletter Tool 213

Startup Professionals Musings

MARCH 3, 2023

In reality, you need both, to clarify for yourself and team that you have a viable business solution. Here are the major elements of the best product plans: Market requirements section. These requirements must be based on market analysis, expert input, and existing customer feedback. Development schedule and checkpoints.

Product 112

Product Summary Activity Entrepreneur 112

Berkonomics

DECEMBER 8, 2022

She claims that, by reducing the number of issues to three, her team is better able to devote mental and physical resources to a solution than if she allowed her meetings to address a laundry list of issues faced by each of its members. This works for live meetings or those using video team meetings. It’s all about focus.

Cloud Computing 156

Cloud Computing Resource Report Course 156

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Dreams may motivate your team, but customers expect real solutions.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

OCTOBER 1, 2022

So, unless you are satisfied doing research on a shoestring, I encourage you to focus highly on achieving business success, as well as on creating an innovative solution. Beware of “nice to have” solutions, or available alternatives that are cheaper, better known, or easier to use. A great innovation starts with at least three ideas.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

MARCH 17, 2023

Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context. Position your solution in the world market. Develop a timeline showing continuous innovation.

Competition 111

Competition Entrepreneur Patents Customer 111

TechCrunch LA

JULY 17, 2020

From a partnership with the Russian company 3D Bioprinting Solutions to make chicken meat replacements using plant material and lab cultured chicken cells to an expansion of its Beyond Fried Chicken pilots to Southern California, KFC is aggressively pushing forward with its experiments around the future of food. ” Image: Beyond Meat.

Southern California 307

Southern California Orange County Los Angeles San Diego 307

socalTECH

APRIL 12, 2021

Irvine-based Creative Solutions, which develops software for broadcasters, film and video production companies, independent content creators and others, has acquired cloud-native live video broadcasting platform and software developer Lightstream. Creative Solutions also owns the Teradek, SmallHD, Wooden Camera and Amimon brands.

Software Development 113

Software Development Content Platform Software 113

Startup Professionals Musings

FEBRUARY 14, 2022

Avoid the three big mistakes, of guessing but not testing the pain (on real customers), selecting a low customer pain (solution is only nice to have), or selecting a narrow customer pain (small number of customers willing or able to pay). Nail the solution. Nail the go-to-market strategy. It’s time for a new startup model.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

MAY 22, 2023

Most of the entrepreneurs and aggressive business owners I meet in my consulting practice are focused on finding new disruptive solutions and killing competitors as the key to success. Begin with a perspective on improving the current market reality without needing to disrupt what is. Seek innovation with non-disruptive value.

Capital 142

Capital Netflix Resource Customer 142

Startup Professionals Musings

JANUARY 22, 2021

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

MAY 8, 2023

Start with a real problem, rather than a technology or solution looking for a problem. Forget your dreams to save the world, and focus on a specific business or personal problem you want to solve, with knowledge of people who are willing and able to reward the solution. Iterate to solve all subproblems and you have the total solution.

Technical Review 120

Technical Review Ideas Study Social Media 120

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it? Smart startups also don’t forget that startup ideas are solutions for someone, and companies have to make money. Marty Zwilling.

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Invention: create a solution that satisfies the need. Discernment: evaluate and refine the solution.

Activity 108

Activity Satisfaction Metrics Startup 108

socalTECH

FEBRUARY 21, 2020

San Diego-based wireless device developer Inseego said late Thursday that it has named Ashish Sharma as President of IoT and Mobile Solutions. Sharma has been the company's Executive Vice President IoT & Mobile Solutions since September of 2017, and also has been the company's Chief Marketing Officer. READ MORE>>.

Mobile 124

Mobile San Diego Marketing Technology 124

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Your solution is just the beginning, not the only solution.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Focus on a solution that is scalable world-wide.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

TechCrunch LA

NOVEMBER 11, 2020

New research has found that San Francisco and London have become two of the world’s leading hubs for VC investment into tech solutions that address one or more of the 17 UN’s Sustainable Development Goals (SDG), more commonly referred to as “Impact Tech” They are followed by Paris, Berlin, Stockholm, Shanghai and Beijing.

Venture Capital 357

Venture Capital Press Invest Research 357

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. The value proposition must clearly define the target customer, the customer’s problem and pain, your unique solution, and the net benefit of this solution from the customer's perspective. Target market.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

OCTOBER 4, 2023

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. Constraints are the best motivators for finding new approaches to solving a problem, building a product, or crafting an effective marketing campaign.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. Innovative product and process solutions are only temporary, as they quickly become a commodity in the minds of customers and competitors. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Dreams may motivate your team, but customers expect real solutions.

Startup 174

Startup Writing Entrepreneur Ideas 174

socalTECH

DECEMBER 15, 2020

According to Cosemi, it will ues the new funding round to accelerate its growth, and also address a growing market in the area of high-speed, hybrid active optical interconnect solutions. The company said it expects the first of its solutions to be available as early as the second half of 2021. READ MORE>>.

Activity 113

Activity Funding Platform Marketing 113

Startup Professionals Musings

SEPTEMBER 20, 2021

In today’s fast moving market, the basic product development cost and time are critical to survival. Makerspaces are becoming the new incubators and accelerators for startups, and support contacts, like lawyers and marketing groups, will be easy to find. Customers today increasingly demand solutions that are customized just for them.

Startup 159

Startup Tool Design Demand 159

socalTECH

APRIL 15, 2019

Irvine-based CalAmp , a provider of fleet tracking services, announced this morning that it has acquired Synovia Solutions , a company that operates in the fleet safety and management business for the K-12 school bus and state and local government fleet market, in a move to boost its software-as-a-service revenue. READ MORE>>.

SaaS 113

SaaS Acquisition Services Software 113

Startup Professionals Musings

FEBRUARY 13, 2021

You might find that a problem people in manufacturing face is similar to a problem in your own industry, and their unique solution can be adapted for your use. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. No matter how great your solution, or your own image, it takes a strong team to run a business. Brand recognition and market influencer support. If possible, make the same case for your solution availability and timing.

Technical Review 147

Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

NOVEMBER 2, 2022

Investors hate technology solutions looking for a problem, due to the high risk of no customers. If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Schedule frequent updates to your solution to maintain growth. Customers like leaders, not followers.

Resource 121

Resource Metrics Entrepreneur Customer 121

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

SEPTEMBER 17, 2021

You can either find customers for your solution or you can find solutions for your customers. The smart answer is to find solutions your customers need. Putting all your effort into driving your favorite solution can lead to forgetting the problem being addressed in the first place. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

socalTECH

AUGUST 6, 2020

Q CELLS said the buy will help expand its offerings in the Integrated Energy Storage Solutions area. Q CELLS said it will use Geli's artificial intelligence technology for the C&I distributed energy market, to be able to provide integrated energy solutions through packaged hardware and software capabilities (solar+storage).

Artificial Inteligence 124

Artificial Inteligence Software Acquisition Design 124

Startup Professionals Musings

MAY 13, 2023

That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. If you find more than a dozen solutions that loosely match your idea, it may be time to skip that one and try another. Find a recognized billion dollar and growing market.

Ideas 106

Ideas Technical Review Patents Startup 106